Mobi sites are the marketing 'must-haves' of the moment. If your brand doesn't already have one, no doubt you are talking to your digital agency about one. But don't be surprised when the first proof drops onto your mobile screen - it may not be the first-class brand experience you were expecting, especially when compared to your current super-blinged online experience. But don't despair, pioneering technology and a wealth of development experience means that it doesn't have to be this way.
What do you get when you combine the latest and greatest in digital technology with the average consumer? Normally: confusion, frustration and many, many words that may not be repeated in a public arena.