Shrek Forever After
Shrek is back! To launch the movie in South Africa Prezence launched a fun interactive site for fans to watch the trailer, find out where they could meet Shrek on his costume roadshow in South Africa, get awesome downloads and enter a competition to win a PS3 and a copy of the Shrek Forever After game.
Prezence also created a Facebook page for the release for fans to "like" and rsvp to the roadshow events and enter a Facebook exclusive competition.
The movie was marketed extensively on EntertainmentAfrica.com with a dedicated promo mailer going out to over 100 000 subscribers and an rich media takeover of the site on the weekend of release.
http://www.entertainmentafrica.com/index.php?media_id=shrek4
Other Online Systems
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Sony Profoto Awards
Volcano, lead agency for Sony Southern Africa, appointed Prezence as their digital partner for the development of the Sony Profoto Awards website. -
In The Lemon Light
Savanna, a popular South African cider, has managed through quirky advertising to establish a cult-like following. Savanna loyalists often go as far as to pitch their own Savanna ads, so by using material from the latest TV ad, Prezence created a campaign microsite where consumers were given the chance to make their own Savanna ads online. -
Merseystate
The Merseystate website promotes the music of South African band Merseystate and features an animated street scene with clickable billboards that bring up the various content sections. -
A Million Faces
Prezence are behind the innovative digital campaign for much loved local band, Watershed, and launched the novel online and mobi platform for the South African supergroup in celebration of their forthcoming 10-year anniversary hits album. -
MTV Portal and CMS
Prezence redeveloped the entire MTV base portal and Content Management System.
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