Eye Witness News Mobi

With the recent deployment of ewn.mobi, Prezence Digital once again proves that comprehensive, content-rich online sites can successfully be mobilised to create user friendly mobi sites.

EWN mobi site succeeds in delivering a large amount of content, in an efficient and easily accessible format. Users can conveniently navigate the site, whilst advanced search functionality allows users to find information effortlessly.

ewn.mobi features current local and international entertainment, sports and business news, as well as a seven-day weather forecast; up-to-the-minute traffic reports and currency exchange rates. The iWitness feature, which is available on the online EWN platform, has been activated on the mobi site too, allowing users to independently report breaking news stories as well as send multimedia to the site- including video, audio, images, and text.  This not only assists the site in bringing its users up-to-the-minute news from all corners of the country, but it also facilitates high levels of engagement with its audience.

From a backend perspective, ewn.mobi site has been designed with Handset Content Adaptation (HCA) – Prezence’s unique methodology that has the ability to automatically detect which cellphone is being used to access a mobi site, and then immediately adapts the site in question to suit the particular specifications of that phone. This ensures that no matter what phone you access the mobi site from, the content layout is automatically adjusted to suit the screen size of your mobile device ensuring that the content can easily be navigated.

Critically, the ewn.mobi site is built in such a way that it interacts with the existing EWN website’s Content Management System thus ensuring that that the client only has to upload content once for it to be served to both the web and mobi site. Prezence succeeds in doing this even though content layout for the website is very different from the content for the mobi site. Content for the mobi site is automatically scaled to display perfectly on over 5000 handheld devices. The fact that the entire mobile site runs off the EWN XML feeds means that EWN requires no additional labour to maintain content on the mobisite.

Quote from COO of Primedia Broadcasting, Ryan Till

“We partnered with industry experts Prezence Digital and have developed what we believe to be one of the premier mobile news sites in the world”