Ceres Flavours of South Africa

Prezence Digital, in collaboration with specialist brand activation agency 34 Women, have conceptualized and developed the digital interface and interactive entry mechanisms for the Ceres, Flavours of South Africa competition.

The result is a sophisticated sms entry mechanism and a first class, interactive microsite.

Prezence’s sms platform automatically validates the unique on-pack codes sms’ed by entrants, and instantly notifies them if they are a winner or not.
Winners are then directed to the microsite where they register. Prezence’s digital interface then goes further and dynamically integrates the entrant’s unique code with a prize voucher system informing the winners of what they have won.
After this all winners are placed on the winners roll which is permanently displayed on the site.

‘Sophisticated digital interfaces such as the Ceres sms platform are essential if clients wish to provide their consumers with a high level of service, and instant gratification. This interface effectively facilitates a positive conversation between consumers and the brand. In today’s cluttered and competitive retail world, gratifying engagement is vital.’ said Tim Bishop, MD of Prezence Digital.

To ensure maximum entries, and thus maximum brand interaction, Prezence Digital also provided an online entry mechanism.

The website also features 3D animated transitions between sections, as well as an illustrated 3D interactive map which allows users to explore the various grand prizes up for grabs.

‘The Ceres Flavours of South Africa campaign highlights Prezence’s ability to provide cutting-edge, tailor made digital platforms for our clients’ concluded Bishop.

URL: http://www.ceresflavoursofsouthafrica.co.za