Savanna, a popular South African cider, has managed through quirky advertising to establish a cult-like following. Savanna loyalists often go as far as to pitch their own Savanna ads, so by using material from the latest TV ad, Prezence created a campaign microsite where consumers were given the chance to make their own Savanna ads online.
The Merseystate website promotes the music of South African band Merseystate and features an animated street scene with clickable billboards that bring up the various content sections.
Prezence are behind the innovative digital campaign for much loved local band, Watershed, and launched the novel online and mobi platform for the South African supergroup in celebration of their forthcoming 10-year anniversary hits album.