A Million Faces
Prezence are behind the innovative digital campaign for much loved local band, Watershed, and launched the novel online and mobi platform for the South African supergroup in celebration of their forthcoming 10-year anniversary hits album.
Fans can upload their photograph to www.amillionfaces.co.za via web or mobi, together with their most poignant ‘Watershed' moment to have their photo featured on the cover of the band's new album, A Million Faces, to be launched appropriately in 2010 (20 hits, 10 years).
The band wanted a platform which enabled them to engage with their fans, whilst allowing the fans to participate and be an actual ingredient of this significant landmark album. The aim is to get a million fans from around the world to upload their photos and memories onto the mobi or online site.
The amillionfaces.co.za campaign is being promoted at all of the band's own concerts, on social networks and fan pages, as well as through a broad digital marketing campaign managed by Prezence. Viral marketing also plays a large part in driving users to the portal.
