Sinutab

Prezence were commissioned by JWT Connect Cape Town to create a rich media banner creative advertising Sinutab - the fast, effective nasal relief spray.

The banner features an illustration of a profile of a nose clogged with illustrated congestion (literally traffic) and asks users to mouse over the creative to spray the congestion away.

Mousing over the creative expands the illustration to reveal more of the congested person's profile and more illustrated traffic congestion. The user's cursor turns into a Sinutab bottle so that they can spray away the congestion: clicking the bottle releases spray that erases the congestion. Much like the product itself the results are instantaneous - fast and effective.

The creative was built using the Eyeblaster library and is served via the Eyeblaster platform.

URL: http://waz.co.za/10nF