Healthy Food™ Healthy You
'Vitality Healthyfood™, Healthy You' was a 13-episode television series on the DSTV Home Channel, hosted by the Vitality Healthyfood™ Cook, Justine Drake.
Each 30-minute episode introduced viewers to an ordinary South African who wanted to incorporate Healthyfood™ into their lifestyle. These participants represented a diversity of lifestyles, age groups, cultures and dietary needs.
Prezence were tasked with developing a digital platform for the TV show in order to build a community of people who wanted to make Healthyfood™ choices and give them tools to help them achieve this.
Prezence developed an integrated digital strategy and developed a mobi site (and website) for the show where users can watch highlights from the show, access and edit pre-prepared shopping lists, and access articles and tips.
They can also meet the 'Healthyfood™, Healthy You' show participants, sign up for the weekly newsletter, and access the digital Healthyfood™ catalogue.
Thousands of users visit the mobi site on a weekly basis to watch the show, get recipes and interact.
Other Mobile Systems
-
Soccer Laduma Mobi
Soccer Laduma provides South Africans with a great soccer news portal which also gives a new community to share opinions. -
Oakley Challenge Mobile Site
The Oakley Challenge was an incentive for staff to be rewarded for the sale of Oakley branded sunglasses. -
Mercedes Drive
Prezence once again partnered with 140 BBDO to provide a print ad with a difference. -
Prezence Released Ster-Kinekor For Ovi
Prezence have designed and developed Ster-Kinekor's first dedicated app, initially for the Nokia platform. -
Ster-Kinekor Mobi
Ster-Kinekor is SA's leading movie theatre chain and the online portion allows users to book, view trailers, and more, all from any device.
