Healthy Food™ Healthy You
'Vitality Healthyfood™, Healthy You' was a 13-episode television series on the DSTV Home Channel, hosted by the Vitality Healthyfood™ Cook, Justine Drake.
Each 30-minute episode introduced viewers to an ordinary South African who wanted to incorporate Healthyfood™ into their lifestyle. These participants represented a diversity of lifestyles, age groups, cultures and dietary needs.
Prezence were tasked with developing a digital platform for the TV show in order to build a community of people who wanted to make Healthyfood™ choices and give them tools to help them achieve this.
Prezence developed an integrated digital strategy and developed a mobi site (and website) for the show where users can watch highlights from the show, access and edit pre-prepared shopping lists, and access articles and tips.
They can also meet the 'Healthyfood™, Healthy You' show participants, sign up for the weekly newsletter, and access the digital Healthyfood™ catalogue.
Thousands of users visit the mobi site on a weekly basis to watch the show, get recipes and interact.
Other Mobile Systems
-
Eye Witness News Mobi
EWN mobi site succeeds in delivering a large amount of content, in an efficient and easily accessible format. Users can conveniently navigate the site, whilst advanced search functionality allows users to find information effortlessly. -
Standard Bank Student Loan Online Application Web and Mobi Site
Prezence recently developed the Standard Bank Student Loan online application process. The system allows users to apply for a student loan from the web or from their mobile phones in less than 10 minutes. -
EMI Mobi
EMI have recognised the needs of the music buying audience and mobilised their content rich site in its entirety, including extensive user profiling. -
Maybelline
New media specialist agency Prezence Digital recently helped cosmetics brand Maybelline tap into the on-the-go youth market through the launch of a mobi site and digital campaign to promote the brand’s latest Superstay products. -
Shout SA
Prezence Digital has developed and designed the website for SHOUT SA, a not for profit organisation founded by Danny K and Kabelo Mabalane after the senseless and tragic death of Lucky Dube.