Healthy Food Healthy You
'Vitality Healthyfood™, Healthy You' was a 13-episode television series on the DSTV Home Channel, hosted by the Vitality Healthyfood™ Cook, Justine Drake.
Each 30-minute episode introduced viewers to an ordinary South African who wanted to incorporate Healthyfood™ into their lifestyle. These participants represented a diversity of lifestyles, age groups, cultures and dietary needs.
Prezence were tasked with developing a digital platform for the TV show in order to build a community of people who wanted to make Healthyfood™ choices and give them tools to help them achieve this.
Prezence developed an integrated digital strategy and developed a mobi site (and website) for the show where users can watch highlights from the show, access and edit pre-prepared shopping lists, and access articles and tips.
They can also meet the 'Healthyfood™, Healthy You' show participants, sign up for the weekly newsletter, and access the digital Healthyfood™ catalogue.
Thousands of users visit the mobi site on a weekly basis to watch the show, get recipes and interact.
Other Online Systems
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Sony Profoto Awards
Volcano, lead agency for Sony Southern Africa, appointed Prezence as their digital partner for the development of the Sony Profoto Awards website. -
In The Lemon Light
Savanna, a popular South African cider, has managed through quirky advertising to establish a cult-like following. Savanna loyalists often go as far as to pitch their own Savanna ads, so by using material from the latest TV ad, Prezence created a campaign microsite where consumers were given the chance to make their own Savanna ads online. -
Merseystate
The Merseystate website promotes the music of South African band Merseystate and features an animated street scene with clickable billboards that bring up the various content sections. -
A Million Faces
Prezence are behind the innovative digital campaign for much loved local band, Watershed, and launched the novel online and mobi platform for the South African supergroup in celebration of their forthcoming 10-year anniversary hits album. -
MTV Portal and CMS
Prezence redeveloped the entire MTV base portal and Content Management System.
